You don’t just watch tennis. You hear it. We built the campaign using real sound from the US Open.

Inspired by early 2000s prank emails, our audio spot unlocks exclusive US Open content once it’s shared with 10 people.

Tennis isn’t just one sound, it’s a symphony. Our social executions highlight every element of the game: the crack of the racket, the squeak of shoes, and the yell between rallies.

Copywriter: Evan Lunstad

Art Director: Taylin Ream

Content Creator: Shelby Hess, Evan Lunstad