Inspired by my experience with Tourette’s, which can make sweating unavoidable and embarrassing, we created repurposed athleisure that darkens common sweat zones to take the embarrassment out of sweating.

Shirts We Made:

Captioned:

Hide the sweat, keep the drip

Copywriter: Emmi Wilson, Evan Lunstad

Art Director: Tabea Gursch

Content Creator: Emmi Wilson, Evan Lunstad

Previous
Previous

Vital Farms

Next
Next

La Croix